Trump Sells $100 Commemorative Coins in Latest Merchandise Push

Trump Sells $100 Commemorative Coins in Latest Merchandise Push

Donald Trump is adding to his expansive collection of campaign merchandise with the release of a $100 commemorative coin. This new item joins an eclectic lineup that includes Trump sneakers, Bibles, playing cards, NFTs, and even strips of the suit he wore when he was booked in Georgia last year. As the former president continues his campaign efforts, these products serve both as a fundraising tool and a way to connect with his supporters.

A Limited-Edition Silver Medallion

The latest addition to Trump’s merchandise collection is a 1oz .999% silver medallion. The coins, which feature a profile of Trump’s face and an image of the White House alongside the words “In God We Trust,” are being marketed as the “ONLY OFFICIAL coin designed by me – and proudly minted here in the USA,” according to a recent post on Truth Social.

Trump emphasized the symbolic nature of the coin, calling it more than just a collector’s item. In a video, he explained that the coin is a tribute to the “movement, our fight for freedom, prosperity, and putting America first.” He also highlighted it as a “testament to the resilience and strength of the American people”.

Trump’s Campaign Needs Funds

The launch of these commemorative coins comes at a crucial time for Trump’s 2024 campaign. According to reports, his campaign raised only about a third of the funds brought in by his Democratic rival, Kamala Harris, in August. This financial disparity, however, does not necessarily predict a loss; after all, Hillary Clinton faced a similar cash advantage in 2016 and still lost.

Despite this, the Trump campaign’s merchandising strategy remains robust. Trump’s store continues to offer a variety of items like beach balls, flip-flops, mugs, dog collars, and more, designed to attract support and raise money.

Expanding the Trump Merchandise Universe

In recent months, Trump has continued to diversify his product offerings. Earlier this year, he launched the “God Bless the USA” Bible, in collaboration with country musician Lee Greenwood. Trump has also found success in the cryptocurrency world, and has reported making $300,000 from selling Bibles alone.

Other popular items in his collection include high-end “Never Surrender” sneakers for $399, a book titled Save America, and even a pair of $299 sneakers featuring an image of a bloodied Trump urging supporters to “fight” after narrowly avoiding an assassination attempt.

Trump’s ability to generate revenue through merchandise is a key part of his campaign strategy, offering a mix of political symbolism, personal branding, and consumer goods for his base of supporters.

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Political Merchandising: A Growing Trend

As Trump continues to expand his collection, other candidates, including Harris, have also embraced the growing trend of political merchandising. While Harris’ campaign has launched its own range of merchandise, including T-shirts, lawn signs, and mugs, Trump’s more extensive and sometimes controversial offerings continue to stand out.

With Trump’s campaign facing significant financial challenges, these merchandise items serve as a critical tool to connect with supporters and raise the funds necessary to compete in the final weeks of the 2024 election season.

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