When you think of grocery stores in Canada, a few big names probably come to mind right away. The country’s “big three” supermarkets — Loblaw, Sobeys, and Metro — dominate the landscape, collectively selling nearly 60% of all groceries nationwide. But there’s another contender making waves in the grocery game: Costco.
While it might not hold the largest market share, Costco has captured Canadians’ hearts, earning the title of Canada’s favorite grocery store in 2024. With grocery prices a constant hot topic, shoppers across the country are always on the hunt for the best deals and quality, and Costco consistently delivers.
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How Costco Stands Out
According to a new report by dunnhumby, Costco leads the pack among Canadian grocery retailers thanks to its unbeatable value and exceptional customer loyalty. The report surveyed 6,000 Canadian grocery shoppers, asking them to evaluate the country’s 28 largest retailers across five key pillars:
- Price, Promotions, and Rewards
- Quality
- Digital Experience
- Speed and Convenience
- Operations Consistency
Costco emerged as the only retailer in Canada to score above average in both of the highest-weighted categories: Quality and Price, Promotions & Rewards.
Why Canadians Love Costco
Costco’s winning formula combines bulk savings, fresh produce, and the trusted Kirkland Signature brand, making it a go-to choice for shoppers who value both affordability and quality. The report highlighted Costco’s efficiency, reliable stock, and bulk options as standout features. However, some shoppers noted drawbacks like long lines and crowded stores.
One survey respondent humorously praised Costco’s legendary hot dog combo, saying, “I really appreciate that they refuse to raise the price of the hot dog.”
Canada’s Top 9 Grocery Chains for 2024
Wondering where your favorite store ranks? Here are the top nine grocery retailers in Canada for 2024:
- Costco
- Super C (owned by Metro)
- Maxi (owned by Loblaw)
- Walmart
- Real Canadian Superstore (owned by Loblaw)
- Wholesale Club (owned by Loblaw)
- Food Basics (owned by Metro)
- FreshCo (owned by Sobeys)
- No Frills (owned by Loblaw)
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Costco’s Strategy Resonates Amid Rising Inflation
As inflation continues to stretch Canadians’ wallets, Costco’s strategy of balancing affordability and quality has proven to be a winning combination. While traditional supermarkets like Loblaw, Sobeys, and Metro maintain loyal customer bases, even their own discount banners often outperform them in customer perception.
Costco’s ability to excel in both price and quality categories positions it as the ultimate choice for Canadians looking to maximize their grocery budgets without compromising on value. Whether it’s the appeal of bulk savings or the reliability of Kirkland products, Costco has firmly secured its place as Canada’s favorite grocery store in 2024.
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