An Unprecedented Win: A Historic First for OLG
For the first time in the history of the Ontario Lottery and Gaming Corporation (OLG), an Officer of the Order of Canada has claimed a major lottery jackpot. Charles Coffey, an 81-year-old retired banker and tireless advocate for Indigenous communities, women in business, and inclusive leadership, became an instant lottery legend when he won an astonishing $25 million in the January 31, 2025, Lotto Max draw.
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This isn’t just another lottery win—it’s a testament to a lifetime of dedication to making the world a better place.
A Legacy of Leadership and Advocacy
Coffey’s remarkable journey isn’t defined by luck alone. His life’s work has left an indelible mark on Canadian society. Appointed an Officer of the Order of Canada in 2003, one of the nation’s highest civilian honors, Coffey has been recognized for his extraordinary contributions to social causes, particularly in advancing diversity, equity, and inclusion.
“I believe in the premise of a hand-up versus a handout and want to support organizations that need a stronger voice,” Coffey shared when claiming his prize.
His passion for social justice has seen him advocate for:
- Early childhood education
- Increased representation of women in public office
- Empowerment of Indigenous communities
His commitment to these causes is so profound that the Assembly of Manitoba Chiefs honored him as an Honorary Chief for his support of First Nations communities.
The Lucky Ticket: A Humble Discovery
Coffey’s winning ticket wasn’t purchased with grand intentions—just a routine stop at a Shell gas station on Yonge Street in North York. It was a typical errand: fill up the tank, grab a chocolate bar, and check a couple of Lotto Max tickets.
At first, Coffey thought he’d won $25,000—a nice surprise, but nothing life-changing. That is, until he put on his glasses.
“When I checked my tickets on the self-scanner, one wasn’t a winner, but the other was. I thought I saw $25,000 and said to myself, ‘That’s interesting!’” Coffey recalled.
Realizing he had misread the ticket, he double-checked. “I saw $25 million!” he exclaimed.
Rushing home, he had a family member confirm the numbers. Their reaction? Shock, awe, and a quick pulse check to make sure he was still alive!
A Vision for the Future: Giving Back, Not Just Spending
While the jackpot is life-changing, Coffey’s focus isn’t on luxury—it’s on impact. He plans to use his winnings to sustainably support the causes he’s championed for decades.
“Diversity, inclusion, and equity may be on the outs, but it’s a core strength of who we are as Canadians,” Coffey said. “These are the things that make us a great country.”
His vision is clear: to continue building a better Canada, just as he’s always done—now with the financial means to do even more.
The Power of Dreams: How Lotto Max Can Change Lives
For Canadians, Lotto Max is more than just a game; it’s a chance to dream big. With tickets starting at just $5, players can win jackpots up to $80 million, plus additional Maxmillions prizes.
For Charles Coffey, that dream became a reality—but his story is proof that it’s not just about the money. It’s about what you do with it.
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Gambling Responsibly: Resources for a Safe Experience
If you’re feeling the urge to play, remember that responsible gambling is key. If you need support, self-exclusion programs are available across Canada to help you take control.