In a significant legal development, Konnektive LLC has agreed to a settlement of up to $5 million to resolve allegations that it falsely advertised La Pura skincare products as “natural” and “pure” when they contained synthetic ingredients. This settlement marks a victory for consumers who were allegedly misled by deceptive marketing practices.
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Who is Eligible for the Settlement?
If you purchased La Pura products advertised as “natural” and “pure” between June 12, 2016, and October 10, 2024, you may be entitled to a cash payment. The class action lawsuit claims that these products contained synthetic ingredients such as parabens and sulfates, misleading consumers into believing they were purchasing all-natural skincare solutions.
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The Allegations: Deceptive Marketing Tactics
Consumers allege that Konnektive, which provides customer relationship management (CRM) software for La Pura, played a pivotal role in deceptive advertising practices. The lawsuit claims that customers were tricked into purchasing products they believed to be free of artificial chemicals, only to later discover the presence of synthetic additives.
Though La Pura and Konnektive deny any wrongdoing, they have agreed to a settlement to resolve the claims. The total payout will range between $2 million and $5 million, depending on the outcome of a bench trial after legal proceedings.
What Compensation Can Consumers Expect?
Under the terms of the settlement, eligible class members will receive a pro rata cash payment based on:
- The number of products purchased
- The amount paid for the products
At this time, exact payment estimates are unavailable. However, the funds will be distributed fairly among all valid claimants.
Previous Legal Action Against La Pura
This settlement follows a $5.5 million agreement in 2024 involving Quick Box LLC, a company accused of trapping customers in deceptive “free trial” schemes for La Pura products. The legal actions against La Pura highlight ongoing concerns regarding false advertising and unethical business practices within the skincare industry.
Important Deadlines for Consumers
If you qualify for this settlement, be sure to take note of the following key dates:
- Exclusion & Objection Deadline: January 23, 2025
- Final Approval Hearing: February 6, 2025
- Claim Submission Deadline: March 8, 2025
How to File a Claim
Eligible consumers can submit their claims online through the official settlement website: LaPuraClassActionSettlement.com.
Alternatively, claims can be mailed to:
Tan v. Konnektive Settlement Administrator
PO Box 2449
Portland, OR 97208-2449
Phone: 877-658-0293
Legal Representation
Class Counsel:
- Kevin Kneupper & Cyclone Covey (Kneupper & Covey PC)
Defense Counsel:
- Christopher Queally, Stephen R. Freeland & Clair E. Wischusen (Gordon Rees Scully Mansukhani LLP)
Final Thoughts: What This Means for Consumers
This settlement serves as a reminder for companies to uphold truthful advertising practices and for consumers to be vigilant about misleading product claims. If you purchased La Pura products under the assumption they were all-natural, now is the time to file your claim and seek fair compensation.
Stay informed and take action before the March 8, 2025 deadline to ensure you receive any reimbursement you are entitled to under this settlement.
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