The world of Formula 1 racing is colliding with global student living in an exciting new partnership between Visa Cash App Racing Bulls (VCARB) and Student.com, the leading online student housing marketplace. Announced for the 2025 season and beyond, this strategic collaboration aims to create one-of-a-kind experiences that connect Gen Z students with the thrill of motorsport like never before.
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With a shared vision of innovation, education, and engagement, VCARB and Student.com are setting the stage for a revolutionary fusion of student culture and racing fandom, powered by cutting-edge technology and global reach.
🏁 Why This Partnership is a Game-Changer for Students & Motorsports Fans
This collaboration marks a pivotal moment in the intersection of education, technology, and Formula 1 racing.
For over 14 years, Student.com has been at the forefront of connecting students with the best housing options across 400+ cities worldwide. Now, through this partnership with Visa Cash App Racing Bulls, Student.com aims to expand its global footprint while giving students unprecedented access to the world of motorsports.
By leveraging real-time market intelligence and targeted digital engagement, the partnership will captivate student audiences through:
✅ Exclusive motorsport-themed events
✅ Digital brand activations tailored for Gen Z
✅ Exciting student-focused experiences in Formula 1
This aligns seamlessly with VCARB’s goal of expanding its already strong Gen Z fanbase, which currently makes up 35% of its global audience—the youngest in the sport.
Peter Bayer, CEO of Visa Cash App Racing Bulls, shared:
“We are thrilled to announce our partnership with Student.com. At VCARB, we are committed to supporting and inspiring the next generation, both on and off the track. This partnership with the wider Dot Group allows us to connect directly with young, ambitious individuals who share our passion for excellence, innovation, and determination.”
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🌎 The Power Behind the Partnership: The Dot Group & Yugo
The Dot Group – A Global Force in Student Living
Student.com is part of The Dot Group (“Dot”), a pioneering force in global student living. With a presence in 35+ countries, Dot is dedicated to reshaping the future of student life by making it more accessible, affordable, and sustainable.
Dot’s extensive reach includes:
📍 400+ cities worldwide through Student.com
📍 100+ cities worldwide through Yugo, its global student housing brand
Nicholas Porter, Founder & CEO of The Dot Group, commented:
“This is a phenomenal partnership for Student.com, Yugo, and the broader Dot Group. We know students—they are our priority in everything we do. Dot’s spirit of innovation and pioneering drive is perfectly aligned with VCARB, their key sponsors, and their target audience of Gen Z fans. The possibilities are endless in what we can achieve together, and we are excited to get started this season.”
Yugo – The Exclusive Student Housing Partner of VCARB
In addition to Student.com’s role, Yugo—Dot’s leading student housing brand—has been named the exclusive student housing operator of VCARB.
With 220 student living spaces across 14 countries and nearly 100,000 students calling Yugo home, this collaboration will provide students with:
✅ Premier student accommodations in top educational cities
✅ Unique motorsport-inspired student living experiences
✅ Career development opportunities through motorsport connections
Rupert Spiegelberg, CEO of Student.com, added:
“For over 14 years, we’ve been connecting students with the best places to live. This partnership with VCARB will supercharge our combined reach worldwide and accelerate our ambitions for the future.”
🏎️ Visa Cash App Racing Bulls – A Legacy of Speed & Innovation
Visa Cash App Racing Bulls has been a staple in Formula 1 racing since 2006, evolving through different eras:
🔹 Scuderia Toro Rosso (2006-2019) – Launching world champions into F1
🔹 Scuderia AlphaTauri (2020-2023) – Marked by a stunning Italian Grand Prix victory
🔹 Visa Cash App Racing Bulls (2024-Present) – A bold rebrand with ambitions to fight for F1’s biggest prizes
With over 370 race starts, VCARB continues to be a breeding ground for future racing legends, and this partnership with Student.com further cements its commitment to the next generation of fans and professionals.
🚀 What This Means for Gen Z Students & Future Motorsport Fans
This groundbreaking collaboration is more than just a sponsorship—it’s a gateway for students into the exciting world of Formula 1 racing.
🔹 What students can expect from this partnership:
🎟️ Exclusive access to motorsport events, behind-the-scenes content, and student-focused activations
🎓 Opportunities to engage with motorsport professionals through career-building initiatives
🏠 Seamless access to trusted student housing solutions while pursuing higher education
With 240 million students worldwide, this partnership bridges the gap between education, technology, and motorsport culture, creating an immersive experience for the next wave of racing fans.
📌 Key Takeaways: The Future of Student Living & Motorsport Collaboration
✅ VCARB & Student.com are redefining the student experience in F1
✅ Gen Z engagement is at the core of this partnership
✅ Yugo is now the exclusive student housing partner of VCARB
✅ Students worldwide will gain access to exclusive racing experiences
✅ The partnership aligns with Dot Group’s mission to support students globally
💡 What’s next? The 2025 F1 season is just the beginning. Expect more groundbreaking initiatives, student-focused brand activations, and exciting career-building opportunities from Visa Cash App Racing Bulls & Student.com!
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