Lyft Agrees to $2.1 Million Fine Over Alleged Misleading Driver Earnings Ads

Lyft Agrees to $2.1 Million Fine Over Alleged Misleading Driver Earnings Ads

FTC Settlement Overview
Lyft has agreed to a $2.1 million settlement following charges from the U.S. Federal Trade Commission (FTC) over allegedly inflating driver earnings prospects in advertisements during 2021 and 2022. The settlement, filed in San Francisco federal court, awaits judicial approval.



What Led to the Settlement?

  • Driver Shortage During Pandemic Recovery: Lyft ran advertisements targeting new drivers amid a “supply crunch,” as vaccine rollouts spurred demand for ride-hailing services.
  • Misleading Hourly Pay Claims: The FTC alleged that Lyft promoted hourly earnings based on the top 20% of drivers, giving prospective drivers a skewed impression of what they could realistically earn.
  • Earnings Guarantees: The ads also suggested bonuses for drivers, leading to “tens of thousands” of complaints when the terms and conditions were not communicated.

FTC’s Response

FTC Chair Lina Khan stated:

“It is illegal to lure workers with misleading claims about how much they will earn on the job.”


Settlement Requirements

As part of the settlement, Lyft must:

  1. Base Earnings Claims on Typical Driver Pay: Advertised pay must reflect what most drivers earn, not just top performers.
  2. Provide Evidence for Claims: All future earnings advertisements must be substantiated with clear data.
  3. Clarify Terms for Bonuses: Ensure transparency regarding any bonus or earnings guarantee program.

$16 Million Capital One Settlement: Are You Eligible for a Payment or Credit?

Equifax Data Breach Settlement: Amount, Deadlines and Compensation

Meta Multibillion-Dollar Class Action

Mazda Fuel Pumps Settlement: Key Details and Your Options

Verizon Class Action Settlement 2024: Payout Details, Eligibility, and Payment Timeline


Lyft’s Position

Without admitting or denying the allegations, Lyft expressed its commitment to transparency in driver earnings and adherence to FTC guidelines moving forward.


Regulatory Backing

The FTC voted 3-2 to approve the settlement. This case highlights regulatory scrutiny over gig economy companies and their treatment of workers.

Toyota Faces Class Action Over Tacoma Transmission Failures

Apple iPhone 7 and 7 Plus $35 Million Settlement: Are You Eligible for Compensation?


Stay tuned for updates on how this settlement may influence advertising practices across the gig economy.

3 Trackbacks / Pingbacks

  1. Google Lawsuit Against Consumer Financial Protection Bureau
  2. Thomson Reuters $27.5M Privacy Class Action Settlement: Eligibility, Payment & How to Submit Claim
  3. Air Methods Agrees to $240K Settlement Following Data Breach: Are You Eligible?

Leave a Reply

Your email address will not be published.


*